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Commerce-ready. Clear. Yours.

A Shop Address Customers Instantly Understand.

Imagine the name that sits on packaging, social posts and order confirmations. .store places that name under an ending built for retail. For a brand such as northline.store, it gathers product views, enquiries and returning buyers into one recognisable destination.

  • Lead with what shoppers already recall. Use your brand or product line, or a clean variation, rather than a long profile link.
  • Signal commerce at a glance. Local makers and global sellers can both use .store on packaging and digital channels.
  • Leave room to scale. Start with a simple catalogue; add baskets, accounts or stock systems later without changing the core address.
Your shop, brought to life with a .store domain Northline.store above an illustrative website with layered scenery and a [email protected] email card. One name for a website, email, shop and portal. northline.store Your name. Your retail identity. NORTHLINE AboutProductsCartContact Built forselling. Clear catalogue and trustedcheckout for growing retailers. Shop now hello@northline.store Website Email Shop Portal
Illustrative retail identity: Northline uses .store for its public catalogue and contact address.

See the full ownership cost

.store Domain Pricing

The opening price is only one factor. Check what you pay to claim an available name, keep it for another year, or move an existing registration into Truehost management.

Start trading

Secure the Name

5.05 USD / first year

Claim your shop address before investing in packaging, ads or a new site.

Check .store availability
Renew

Stay Open for Business

TSh 197,366 / year

Returning customers should still find you next year. Build this cost into your running figures.

Explore registration costs
Transfer

Bring an Existing Address

TSh 152,074 / transfer

Keep the same shop name while shifting day-to-day management into your Truehost account.

Move your existing .store

Before paying: the numbers above come from the live pricing system, not a fixed estimate. Review the order summary for taxes, premium-name pricing and any add-ons.

Match the ending to your shoppers

.store, .com or .shop?

Where do most of your buyers come from? A specialist retailer, a multi-market brand and a marketplace seller may prefer different endings. Weigh audience against availability and ongoing cost.

Compare retail and wider registration options
Align the Ending
with Your Trade
.storeRetail focus.comGlobal reach.shopCommerce signal
Typical AudienceOnline shops
and product brands
Buyers across
several markets
Retail and
direct-to-consumer
ImpressionClearly commerce-orientedNo built-in purpose signalFamiliar shopping tone
New Registration5.05 USD8.24 USD2.63 USD
Annual ExtensionTSh 197,366TSh 30,888TSh 129,766

Practical ways the address works

A .store Domain for the Shop You Are Building

A domain earns its keep when customers use it. These examples show how one address can support a catalogue, order flow or growing brand.

Find Your .store

Independent Retail

Put Your Catalogue in Front of Shoppers

Give customers one address for ranges, sizes and contact.

Direct Selling

Open a Digital Shopfront

Connect the domain to a cart and print the address on packaging and delivery notes.

Maker & Studio

Turn Interest into Orders

Show finished pieces, explain lead times and help buyers request a quote or place an order.

Brand Consistency

Cover the Ways Buyers Search

When both spellings are free, register .store and a matching .com, then point one to the other.

After the name is yours

.store Domain Management, Made Clear

Once registered, the address needs instructions for visitors and messages. Use the account tools to keep those connections current, review the registration and prepare for any future move.

DNS management

Enter the records supplied by your website platform. Confirm the target carefully before replacing an existing entry.

Nameserver control

Prefer another provider’s DNS? Apply its nameservers so that provider answers queries for the address.

Renewal management

Note the registration end date early enough to arrange payment and keep the public-facing name active.

Transfer support

Request guidance on shifting registrar responsibility, including the steps the registry expects.

Day-to-day administration

Why Manage Your .store Domain with Truehost?

Buying the name is the first step. These account features help you connect services, handle messages and keep reliable access to the address your customers use.

Free DNS management

Update website targets and verification records without purchasing a separate DNS-management product.

Free email forwarding

A forwarder sends incoming messages to an inbox you already use; it does not replace a full hosted mailbox.

2FA and domain lock

Enable two-factor authentication and available domain locks to reduce the chance of unauthorised account or transfer activity.

Coming soon

Free business email

A no-cost mailbox option is planned. Until it arrives, choose a suitable paid service if your shop needs one now.

Coming soon

Free website builder

A free builder is also on the roadmap; do not treat it as available when budgeting for a site you need today.

Not available yet: the roadmap items above form no part of the current purchase. They should not be counted as included email hosting or an included website-building plan.

Connect the customer journey

How to Put Your .store Domain to Work

A buyer may first discover your products online, send a question and later place an order. Each step can share the same identity. Apply each service’s DNS requirements; different providers can still operate behind one domain.

  • Let customers browse at northline.store.
  • Handle product questions through [email protected].
  • Offer dedicated spaces such as shop.northline.store and account.northline.store.
Check .store availability
A .store domain connected to four online destinationsThe domain routes people to a public website, email, shop and customer portal. .storeONLINE RETAILnorthline.store WEBSITEPublic presenceEMAILTeam inboxesSHOPProducts and ordersPORTALCustomer service
northline.storeAn illustrative connected shop

A practical address plan

Organise Around One Memorable Name

Decide which destination sits at the main address and which deserves its own prefix. The examples below are illustrative only and do not claim these names are free.

Customer TaskIllustrative DestinationWhat People Encounter
Browse the rangenorthline.storeProduct pages, sizing and contact options
Place an ordershop.northline.storeCatalogue, basket and payment journey
Check order statusaccount.northline.storePrivate order history and support requests
Send a question[email protected]A branded contact address routed to your chosen mailbox

Choose the tools you actually need

Add More Around Your .store Domain

Registration alone does not create a website or a hosted mailbox. Select the products your shop requires; each carries its own subscription and billing terms.

See hosting options
Web hosting

Cloud Hosting

From TSh 33,800 / month

Select a place to store the site’s files and database, then point the new address at it when the pages are ready.

Explore web hosting →
No-code website

AI Website Builder

From TSh 7,935 / month

Use a website-building tool if you prefer to assemble pages without writing the underlying code yourself.

Build your site →
Cloud server

VPS Hosting

From TSh 17,602 / month

Choose a virtual server when your software needs more control over its environment than a shared account supplies.

Choose server resources →
Site security

SSL Certificates

From TSh 7,800 / year

Apply a suitable certificate with your hosting setup so browsers can establish encrypted connections to the site.

Explore SSL options →

Confirm the spelling first

.store Domain Name Rules

Write the exact spelling before you search. The label to the left of .store must follow the registry’s format rules, and a correctly formed spelling can still be reserved or already held by someone else.

Accepted in a .store name

  • Plain English letters without accent marks
  • Digits, including any that form part of your brand name
  • A hyphen between words, never at the start or end
  • Combinations such as north-line24

Not accepted

  • Beginning or ending the label with a hyphen
  • Spaces, underscores or other symbols
  • Characters that require internationalised-domain encoding in restricted contexts
  • Reserved spellings and names already held by others
Check Sample Spellings
CandidateFormat CheckExplanation
northline.storeValid spellingUses only permitted characters
north-line24.storeValid spellingCombines letters, a middle hyphen and digits
-northline.storeInvalid spellingA leading hyphen breaks the format rule
north_line.storeInvalid spellingThe underscore falls outside the allowed character set

Gather the details you will need

Your .store Registration Checklist

Individuals, sole traders and organisations may apply for .store. No retail licence or local presence is required. Provide accurate details for the person or body that will hold the registration.

Information you need

  • The legal holder’s full personal or organisational identity
  • An inbox that will receive registration notices
  • Correct contact and postal information for the holder
  • Your chosen spelling, already checked against the permitted format

What registration does not supply

  • Formation of a limited company or trading licence
  • Exclusive legal rights to a brand or product name
  • Hosted mailboxes or web hosting as part of the name alone
  • A permanent registration with no future payments

Before you register

Check related endings

Think about how someone who hears your brand name might type it. Search any important variation before printing an address you may later want to change.

Review existing rights

A successful availability check is not a trade-mark clearance. Look at existing businesses and relevant rights before adopting a name for commercial use.

Use a lasting email address

Select an inbox you can still reach even if this domain later becomes unavailable. That simplifies registration queries and urgent account notices.

Know the namespace

.store Domain Facts

A brief overview of the .store extension, operated as an open generic top-level domain focused on commerce. These points describe .store itself rather than every retail-related domain.

2 million
Registration policy
Available worldwide with no eligibility checks
1–10 yrs
Registration term
Confirm available periods at checkout
Radix
Registry operator
Radix Technologies Inc.

Registry operated by Radix Technologies Inc. Open registration model with no retail-licence requirement. Checked against current public registry information, September 2026.

.store Registry and Registration Specifications

Expand the relevant topic for practical notes on registration, DNS and recovery. These are registry requirements, not a guarantee that every possible term or feature appears in your order.

Visit Radix
Registry IdentityWhere .store sits in the domain family
Namespace reference
Property.store requirement
Example registrationSecond-level .store name: northline.store
Position in DNSThe registered label sits directly under .store; .store is a generic top-level domain.
Namespace typeGeneric top-level domain (gTLD)
Registry organisationRadix Technologies Inc.
DelegationEntered the root in 2016
Intended categoryOnline shops, retail brands, merch and marketplaces; open to any applicant.
Registration RulesApplicant and spelling requirements
Application reference
Property.store requirement
Eligible applicantsIndividuals and organisations may apply; no retail licence or local presence is required.
How names are assignedAn available spelling is awarded to the first successful application; reserved names remain excluded.
Permitted durationThe registry accepts periods of one through ten years. Confirm which options Truehost offers for the selected order.
Label lengthTypically 1–63 characters for the portion before .store, subject to registry technical limits.
Character setBasic Latin letters, decimal digits and permitted hyphens; leading or trailing hyphens are excluded.
IDN supportSupported where offered by the registry and registrar; confirm availability at the time of order.
CapitalisationChanging letter case does not create a different registration.
Other suffixesA purchase covers this ending only; matching names under other endings require additional orders.
DNS & Registry ServicesTechnical configuration and disclosure
DNS configuration reference
Property.store requirement
DNSSECYour DNS host must support signing and the necessary DS records for DNSSEC to be configured.
Nameserver allowanceMultiple nameserver entries are permitted within registry technical limits.
Registrant disclosureSubject to applicable privacy and registry policies; many registrars offer WHOIS privacy where available.
Registration lookupQuery technical registration details through RDAP or WHOIS services provided by the registry and registrars.
Lifecycle & ProtectionDeadlines and complaint handling
Recovery reference
Property.store requirement
Renewal deadlineRenew before expiry. Grace and redemption periods follow standard ICANN and registry rules; exact windows are confirmed by the registrar.
Disputed registrationsAllegations of abusive registration may be handled under the Uniform Domain-Name Dispute-Resolution Policy (UDRP).

Protect a working address

What Happens If .store Expires?

An expired address can interrupt more than a website: order confirmations, password resets and customer messages may all depend on it. Arrange renewal before the end date. The registry’s recovery window is a final chance, not a planned renewal method.

01Resolving

Active

Confirm that payment arrangements and contact details remain usable while the registration is current.

02Action due

Renewal Due

The displayed renewal charge is TSh 197,366. Complete payment early, especially if approval from another person is required.

03Grace period

Expired

During the initial grace window after expiry the address may still resolve. Act at once rather than treating continued service as proof of renewal.

04Redemption

Recovery window

Once suspension begins, connected services stop. Recovery may still be possible for a limited time and can involve extra fees.

05Released

Cancelled

After the recovery window closes the unrenewed name is scheduled for release. Another party may then register it; recovery is no longer assured.

Select a registration period

Plan Beyond the First Year

Compare the full price for each available term. Search for your name, then choose the registration period during checkout.

Current catalogue prices. Savings compare the total with one year of registration plus annual renewals at today’s rates. Future renewal rates may change. Only available priced terms are listed.
TermTotal priceSavings vs annual renewalAction
1 yearTSh 13,130No savingSearch domains
2 yearsTSh 210,496No savingSearch domains
3 yearsTSh 407,862No savingSearch domains
4 yearsTSh 605,228No savingSearch domains
5 yearsTSh 802,594No savingSearch domains

Select your term in checkout. Domain availability, applicable promotions, premium-name pricing and taxes are confirmed there.

Change registrar without renaming

Already Hold a .store Domain?

You can switch the registrar without selecting a new shop address. Prepare account access and DNS details first, then follow the standard transfer process. Registrar transfer and website migration remain separate tasks.

Transfer — TSh 152,074
  1. 01

    Prepare account access

    Locate the current registrar login and confirm who is authorised to request changes. Keep a record of the working DNS configuration.

  2. 02

    Start the receiving order

    Begin a Truehost transfer for the exact .store spelling and obtain the instructions for accepting it.

  3. 03

    Finish the transfer steps

    Follow the authorisation process from the current registrar and Truehost. Confirm that existing website and mail destinations remain correct after the handover.

Questions before you decide

.store Domain FAQs

Practical answers for retailers and brands choosing an address, connecting services or moving an existing registration.

Is .store limited to registered companies?

No. Any individual or organisation may hold a .store registration. There is no requirement to hold a retail licence or company registration. The applicant must still supply accurate details and meet the registry’s terms.

Does the first-year price continue every year?

Not necessarily. The registration figure is 5.05 USD; the separate renewal figure is TSh 197,366. Plan ongoing costs from the renewal amount and review the payable total before each order.

Does .store improve search rankings?

No ending guarantees a ranking position. Choose an address that fits your shoppers, then focus on useful product content, a usable website and a clear description of the business. The domain should support that work, not replace it.

Can I register the name before the website is finished?

Yes. You can secure an available registration while the site is still being planned. Keep contact details and renewal arrangements up to date, and connect hosting when you have pages ready to publish.

Does registration include a working email inbox?

No hosted mailbox is created simply by registering an address. Choose a mailbox product if you need to send and receive shop email; a forwarding feature serves a different purpose and routes messages into an existing inbox.

Must website and email use the same provider?

No. Your website can use one compatible platform and your mail another. Apply each provider’s DNS instructions carefully so a website change does not unintentionally interrupt incoming messages.

Can I keep .store indefinitely?

You can retain the registration by renewing it while eligible and complying with the applicable terms. It is not a one-time permanent purchase. The registry allows durations up to ten years; the options offered in your order appear at checkout.

What if my preferred shop name is already taken?

Try a clear, relevant variation that people can remember, or consider a different ending. Avoid a confusing imitation of another brand. Do not assume that an inactive-looking website means the registration is available to buy.

Should a matching .com point to the same website?

If you control both registrations, you can choose a primary address and configure the other to redirect there. Buying .store does not automatically give you .com; check and acquire the matching registration separately if it matters to your brand.

Why must registration details stay accurate?

The registry or registrar may need to contact you about the registration. Outdated details can make validation, account recovery and urgent notices harder to handle. Update them when your business moves, changes ownership or replaces its contact inbox.

Is transferring a .store domain the same as moving hosting?

No. A registrar transfer changes who administers the registration. Website files, databases and mailboxes may remain where they are. If you also want new hosting, plan that migration separately and coordinate any DNS changes.

Can I recover a .store after services stop?

Possibly, if the registration is still inside the registry’s recovery window. Contact the registrar promptly once expiry is noticed; once the name is fully released, recovery is no longer guaranteed and another party may register it.

Choose the address your customers will use

Ready for Your .store Domain?

Search your preferred spelling now. Review availability, the registration charge and your chosen term before placing the order.

Commerce-ready endingClear renewal costsFlexible connections