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Google Registry’s application extension

A Clear Signal for Apps, Products and Developer Projects.

.app is a generic top-level domain operated by Google Registry and purpose-built for applications, SaaS products, mobile apps and developer tools. A name such as yourproduct.app immediately communicates that the site is product-focused. The zone is on the HSTS preload list, so HTTPS with a valid certificate is required for the site to load in modern browsers.

  • Product-first address. The .app ending tells visitors this is an application or digital product.
  • Built-in security expectation. HTTPS is mandatory — browsers will not load a .app site over plain HTTP.
  • Open to everyone. No local presence or special credentials are required to register.
Your application, brought to life with a .app domain yourproduct.app above an illustrative website with layered landscape scenery and a [email protected] email card. One name for a website, email and product portal. yourproduct.app Your application. A secure product address. YOURPRODUCT AboutFeaturesPricingContact Built foryour next product. Clear product identity andsecure HTTPS by default. Get the app hello@yourproduct.app Website Email App Portal
Your chosen word comes first; .app is the application extension that completes the address. HTTPS is required.

Live catalogue prices

.app Registration Costs

See the current figures for a new registration, a renewal and a transfer side by side before you decide.

Start Fresh

Register Today

TSh 28,574 / first year

A clear product-focused web address for the application or SaaS you are ready to launch.

Search .app domains
Stay Active

Annual Renewal

TSh 55,406 / year

Keep an existing .app name under your control for another year.

View Domain Prices
Move It Here

Domain Transfer

TSh 47,294 / transfer

Shift registrar control of an eligible .app name to Truehost.

Transfer a .app domain

Price note: figures come from the live Truehost catalogue. Taxes, premium names and checkout conditions can alter the final total.

Choose the right fit

.app versus .dev versus .com

The same core name can create different impressions. Compare audience and pricing before you commit.

Domain comparison and current Truehost prices
Which ending
suits you?
.appApplications.devDeveloper.comGlobal commercial
Ideal forApps, SaaS,
mobile products
Developer tools,
docs & engineering
General brands
and companies
First impressionProduct & security focusedTechnical & engineeringWidely recognised commercial
First YearTSh 28,574TSh 22,880TSh 20,150
Renewal / YearTSh 55,406TSh 48,646TSh 30,888

Practical applications

Where a .app Name Fits Naturally

Whether you ship a mobile app, a SaaS platform, a developer tool or an early-stage product, an application-focused address helps users recognise the purpose instantly.

Find Your .app

Mobile & web apps

Put the Product First

Keep the focus on your application with a clear product-oriented address.

SaaS products

Easy to Share Everywhere

A concise name that works on marketing materials, social posts and spoken conversations.

Developer tools

Give Your Tool an Address

Present documentation, APIs and downloads under a domain that feels technical and purposeful.

Brand protection

Cover the Matching Names

Secure the .app version alongside a .dev or other complementary registration.

Everyday control

Manage Your .app Without Friction

Handle DNS, nameservers, renewals and transfers from your Truehost account and link the domain to the services you already use. Remember to configure SSL — HTTPS is required for .app sites to load.

DNS management

Create and edit the records that power your site, mail and verification tools.

SSL & HTTPS

Install a valid certificate — required for any .app website to resolve in browsers.

Email routing

Point MX records to your preferred mail provider and create branded addresses.

Transfer control

Move an eligible domain into or out of your Truehost account when needed.

Before you register

Name Rules and Practical Advice

A few practical checks help you choose a durable .app name and avoid common registration pitfalls.

Check matching endings

Search the same string in .app, .dev and .com if brand protection is important to you.

Check existing rights

Availability in the registry does not mean the name is free of trademarks or other legal claims.

Plan for HTTPS from day one

Obtain and install a valid SSL certificate before pointing traffic to the domain.

Registry background

Key Facts About .app

A generic top-level domain operated by Google Registry and designed for applications and digital products. The points below cover the essentials of the .app namespace.

Google
Registry operator
Google Registry (Charleston Road Registry)
.app
Category purpose
Applications, SaaS, mobile apps and developer products
Open
Registration path
Available to anyone worldwide

.app Registry and Registration Specifications

Open each chapter for the full technical and policy details.

Visit get.app
Registry IdentityThe extension, operator and category role
Registry Identity: .app registry and registration specifications
PropertyCurrent .app specification
Registration sold hereSecond-level name under .app, for example yourproduct.app
Registration levelSecond level
Parent namespace.app, a generic top-level domain (gTLD)
Registry operatorGoogle Registry (Charleston Road Registry)
Category roleApplications, SaaS products and developer-focused identities
Registration RulesEligibility, name format and registration terms
Registration Rules: .app registry and registration specifications
PropertyCurrent .app specification
Who can registerAnyone. No local-presence or credential requirement
Related extensions.dev (also Google Registry, HTTPS required), .com, .io and others
Allocation methodFirst come, first served when the requested name is available
Registration termTypically 1 year and multi-year options; the available term is confirmed during checkout
Allowed charactersUnaccented letters a–z, digits 0–9 and internal hyphens
Matching extensionsNot included. .app, .dev and .com must each be registered separately
DNS & Registry ServicesNameservers, DNSSEC and public registration data
DNS & Registry Services: .app registry and registration specifications
PropertyCurrent .app specification
DNSSECSupported when the DNS provider supplies compatible signing and DS records
NameserversMultiple nameservers can be recorded at registry level
HTTPS requirementThe .app zone is on the HSTS preload list. Sites must present a valid SSL certificate
Domain lookupPublic registration data is available through standard WHOIS and RDAP services
Lifecycle & ProtectionRenewal, recovery and domain disputes
Lifecycle & Protection: .app registry and registration specifications
PropertyCurrent .app specification
Expiry recoveryStandard gTLD lifecycle applies: grace period after expiry, followed by redemption and possible release
Domain disputesICANN rights-protection mechanisms and UDRP apply

After the registration period

What Happens When a .app Domain Expires?

Always renew before the expiry date if you want to keep the name. Under standard gTLD policy a grace period follows expiry; after that window the domain may enter redemption and eventually be released.

01Resolving

Active

The domain and all connected services operate normally. Keep contact and billing details up to date.

02Action due

Renewal Due

Renew at TSh 55,406 before the expiry date to avoid any interruption.

03Grace

Expired

A grace period typically allows standard renewal under current registry policy.

04After grace

Redemption

Services stop resolving. Recovery options and fees depend on the domain’s exact registry status.

05Later

Released

If the name is not recovered it may become available again and can be registered by someone else.

Longer registration terms

Plan Beyond the First Year

Review the available terms below. In checkout you can search for a name, choose a term and confirm the final price. These links open the registration flow; they do not lock a specific term in advance.

Current prices: registration TSh 28,574; renewal TSh 55,406 per year. Multi-year totals are confirmed at checkout.
TermTotal priceRegistration termAction
1 yearConfirmed at checkout1 year, subject to checkout availabilitySearch domains for a 1-year term
2 yearsConfirmed at checkout2 years, subject to checkout availabilitySearch domains for a 2-year term
3 yearsConfirmed at checkout3 years, subject to checkout availabilitySearch domains for a 3-year term
4 yearsConfirmed at checkout4 years, subject to checkout availabilitySearch domains for a 4-year term
5 yearsConfirmed at checkout5 years, subject to checkout availabilitySearch domains for a 5-year term

Already registered?

Move an Existing .app Domain

A transfer only changes the registrar that manages the name. It does not require a new domain or a website rebuild.

Transfer — TSh 47,294
  1. 01

    Confirm eligibility

    Check that the domain can be transferred and that you can access the current registrar account and authorisation code.

  2. 02

    Start the transfer

    Enter the existing .app name in the Truehost transfer order form.

  3. 03

    Complete the steps

    Follow the instructions issued by the current registrar, Truehost and the registry.

Common questions

.app Domain FAQs

Practical answers on application domain registration, pricing, HTTPS requirements, DNS, transfers and expiry.

What exactly is a .app domain?

It is a generic top-level domain operated by Google Registry. .app is designed for applications, SaaS products, mobile apps and developer projects and is open to anyone worldwide.

How much does a .app domain cost at Truehost?

The live prices displayed on this page are TSh 28,574 for a new registration, TSh 55,406 for renewal and TSh 47,294 for a transfer. The final amount is confirmed at checkout.

Is .app better than .dev or .com for my project?

Choose .app when you want a clear product or application identity and are ready to run the site over HTTPS. Choose .dev for a more developer-focused signal (also HTTPS-required). Choose .com when a widely recognised commercial address is the priority. Each ending is registered independently.

Who should register a .app domain?

Anyone building an application, SaaS product, mobile app, developer tool or digital product who wants a clear product-oriented address. No special eligibility is required.

Why do .app sites require HTTPS?

The .app zone is on the HSTS preload list. Modern browsers will only load a .app website over a secure HTTPS connection with a valid SSL certificate. Without SSL the site will not display.

Can I create email addresses on my .app domain?

Yes. Point the domain to a compatible email provider and create addresses such as [email protected] or [email protected].

Can I host the website with a different provider?

Yes. Update the nameservers or individual DNS records to the values supplied by your chosen hosting platform. Ensure SSL is configured so the site loads.

How many years can I register a .app domain for?

Available terms are shown during checkout. One-year and multi-year options are commonly offered, subject to registry and registrar rules.

Which characters are allowed in a .app name?

Use unaccented letters, numbers and hyphens placed inside the name. Spaces, underscores, other punctuation and a hyphen at either end are not accepted.

Does buying .app also give me the matching .dev?

No. Each extension is a separate registration. Search both versions if you want to control the matching brand names.

Who operates the .app registry?

Google Registry (Charleston Road Registry) operates the .app namespace. Truehost handles search, registration, billing, account tools and customer support for the domains sold on this page.

What happens after a .app domain expires?

Under standard gTLD policy there is a grace period after expiry during which standard renewal may still be possible, followed by a redemption window that can involve extra cost. Renew early to avoid any service interruption.

.app domain search

Ready to Secure Your .app Domain?

Check live availability and see the current registration price before you continue to checkout. Remember to plan for SSL so the site loads.

Live availabilityCurrent pricesHTTPS required