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Secure by design. Built for apps.

An Address Made for Applications.

When users look for your product, the ending matters. .app signals software, tools and digital products while enforcing HTTPS by default. For a product such as pulse.app, it gives downloads, release notes and support a single, trusted destination that browsers treat as secure from the first visit.

  • Match the product people already search for. Use your app or tool name so the address feels natural in store listings and marketing.
  • Security is built in. Every .app name sits on the HSTS preload list, so browsers require HTTPS before the site will load.
  • Room to grow with the product. Start with a landing page; later connect docs, status pages or a developer portal without changing the core name.
Your application, brought to life with a .app domain Pulse.app above an illustrative website with layered scenery and a [email protected] email card. One name for a website, email, docs and portal. pulse.app Your product. Your secure address. PULSE AboutDocsDownloadSupport Built forwhat you ship. Secure by default for softwareproducts and digital tools. Explore hello@pulse.app Website Email Docs Portal
Illustrative product identity: Pulse uses .app for its public site and support address.

See the full cost of ownership

.app Domain Pricing

The first-year figure is only one part of the decision. Check what you pay to claim an available name, keep it active for another year, or move an existing registration into your Truehost account.

Start here

Claim the Name

11.43 USD / first year

Lock in your product address before launching marketing or store listings.

Check .app availability
Renew

Keep It Live

TSh 55,406 / year

Users who already know the address should still reach you. Include this ongoing cost in your planning.

Explore registration costs
Transfer

Bring an Existing Name

TSh 54,054 / transfer

Keep the same address while moving day-to-day management into your Truehost account.

Move your existing .app

Before paying: the figures above come from the live pricing system. Review the order summary for taxes, premium-name pricing and any additional items.

Match the ending to the product

.app, .dev or .com?

Who will use the address most? A developer tool, a consumer app and a broad commercial brand may prefer different endings. Weigh audience and purpose against availability and long-term cost.

Compare app-focused and wider registration options
Align the Ending
with Your Product
.appApplications.devDevelopers.comGeneral reach
Typical AudienceApp users &
product teams
Developers &
technical projects
Broad commercial
and consumer use
ImpressionSecure, product-focusedTechnical and developer-orientedNo built-in product signal
New Registration11.43 USD11.43 USD8.24 USD
Annual ExtensionTSh 55,406TSh 48,646TSh 30,888

Practical ways to use the name

A .app Domain for the Product You Are Shipping

A domain earns its place when users and teammates actually rely on it. These examples show how one address can support downloads, documentation or ongoing product updates.

Find Your .app

Consumer Apps

Give the Product a Direct Address

Offer one consistent destination for downloads, release notes and support.

Launch Pages

Point Marketing at a Secure Home

Link store listings, ads and campaigns to a single, HTTPS-only address.

Developer Tools

Keep Docs and Status in One Place

Host documentation, changelogs and status pages under a name that matches the product.

Brand Coverage

Protect the Ways People Look for You

When both spellings are free, register .app and a matching developer ending, then redirect one to the other.

After the name is yours

.app Domain Management, Kept Simple

Once registered, the address needs clear instructions for visitors and messages. Use the account tools to keep those connections current, monitor the registration and prepare for any future move.

DNS management

Enter the records supplied by your hosting or CDN. Confirm the target carefully before replacing an existing entry.

Nameserver control

Prefer another provider’s DNS? Apply its nameservers so that provider answers queries for the address.

Renewal management

Note the registration end date early enough to arrange payment and keep the public-facing name active.

Transfer support

Request guidance on shifting registrar responsibility, including the steps the registry expects.

Day-to-day control

Why Manage Your .app Domain with Truehost?

Buying the name is the first step. These account features help you connect services, handle messages and keep reliable access to the address your product relies on.

Free DNS management

Update website targets and verification records without buying a separate DNS-management product.

Free email forwarding

A forwarder sends incoming messages to an inbox you already use; it does not replace a full hosted mailbox.

2FA and domain lock

Enable two-factor authentication and available domain locks to reduce the risk of unauthorised changes.

Coming soon

Free business email

A no-cost mailbox option is planned. Until it arrives, choose a suitable paid service if your team needs one now.

Coming soon

Free website builder

A free builder is also on the roadmap; do not treat it as available when budgeting for a site you need today.

Not available yet: the roadmap items above form no part of the current purchase. They should not be counted as included email hosting or an included website-building plan.

Connect the user journey

How to Put Your .app Domain to Work

A user may first land on your product page, request support and later open documentation. Each step can share the same secure identity. Apply each service’s DNS requirements; different providers can still operate behind one domain.

  • Let users reach the product at pulse.app.
  • Handle support through [email protected].
  • Offer dedicated spaces such as docs.pulse.app and status.pulse.app.
Check .app availability
A .app domain connected to four online destinationsThe domain routes people to a public website, email, docs and status portal. .appSECURE BY DEFAULTpulse.app WEBSITEPublic presenceEMAILTeam inboxesDOCSGuides and referenceSTATUSService health
pulse.appAn illustrative connected product

A practical address layout

Organise Around One Clear Name

Decide which destination sits at the main address and which deserves its own prefix. The examples below are illustrative only and do not claim these names are free.

User TaskIllustrative DestinationWhat People Encounter
Discover the productpulse.appOverview, download links and contact options
Read documentationdocs.pulse.appGuides, API reference and examples
Check service healthstatus.pulse.appIncident history and current status
Send a message[email protected]A branded contact address routed to your chosen mailbox

Choose the tools you need

Add More Around Your .app Domain

Registration alone does not create a website or a hosted mailbox. Select the products your team requires; each carries its own subscription and billing terms.

See hosting options
Web hosting

Cloud Hosting

From TSh 33,800 / month

Select a place to store the site’s files and database, then point the new address at it when the pages are ready.

Explore web hosting →
No-code website

AI Website Builder

From TSh 7,935 / month

Use a website-building tool if you prefer to assemble pages without writing the underlying code yourself.

Build your site →
Cloud server

VPS Hosting

From TSh 17,602 / month

Choose a virtual server when your software needs more control over its environment than a shared account supplies.

Choose server resources →
Site security

SSL Certificates

From TSh 7,800 / year

Apply a suitable certificate so browsers can establish the encrypted connection that .app domains require.

Explore SSL options →

Confirm the spelling first

.app Domain Name Rules

Write the exact spelling before you search. The label to the left of .app must follow the registry’s format rules, and a correctly formed spelling can still be reserved or already held by someone else.

Accepted in a .app name

  • Plain English letters without accent marks
  • Digits, including any that form part of your product name
  • A hyphen between words, never at the start or end
  • Combinations such as pulse-tool24

Not accepted

  • Beginning or ending the label with a hyphen
  • Spaces, underscores or other symbols
  • Hyphens in the third and fourth positions in restricted cases
  • Reserved spellings and names already held by others
Check Sample Spellings
CandidateFormat CheckExplanation
pulse.appValid spellingUses only permitted characters
pulse-tool24.appValid spellingCombines letters, a middle hyphen and digits
-pulse.appInvalid spellingA leading hyphen breaks the format rule
pulse_tool.appInvalid spellingThe underscore falls outside the allowed character set

Gather the details you will need

Your .app Registration Checklist

Individuals and organisations may apply for .app. No special industry status is required. Provide accurate details for the person or body that will hold the registration. Remember that HTTPS is mandatory for the site to load in browsers.

Information you need

  • The legal holder’s full personal or organisational identity
  • An inbox that will receive registration notices
  • Correct contact and postal information for the holder
  • Your chosen spelling, already checked against the permitted format

What registration does not supply

  • An SSL certificate ready for immediate use (you must configure one)
  • Exclusive legal rights to a product or trading name
  • Hosted mailboxes or web hosting as part of the name alone
  • A permanent registration with no future payments

Before you register

Check related endings

Think about how someone who hears your product name might type it. Search any important variation before printing an address you may later want to change.

Plan for HTTPS

.app domains are on the HSTS preload list. Without a valid SSL certificate the site will not load in modern browsers. Arrange a certificate before launch.

Use a lasting email address

Select an inbox you can still reach even if this domain later becomes unavailable. That simplifies registration queries and urgent account notices.

Know the namespace

.app Domain Facts

A brief overview of the .app extension, operated by Google Registry as a secure, open generic top-level domain. These points describe .app itself rather than every technology-related domain.

Open
Registration policy
Available worldwide with no affiliation checks
HTTPS
Technical requirement
HSTS preloaded — certificate required
Google Registry
Registry operator
Charleston Road Registry Inc.

Registry operated by Charleston Road Registry Inc. (Google Registry). Open registration model with mandatory HTTPS via HSTS preload. Checked against current public registry information, October 2026.

.app Registry and Registration Specifications

Expand the relevant topic for practical notes on registration, DNS and recovery. These are registry requirements, not a guarantee that every possible term or feature appears in your order.

Visit Google Registry
Registry IdentityWhere .app sits in the domain family
Namespace reference
Property.app requirement
Example registrationSecond-level .app name: pulse.app
Position in DNSThe registered label sits directly under .app; .app is a generic top-level domain.
Namespace typeGeneric top-level domain (gTLD)
Registry organisationCharleston Road Registry Inc. (Google Registry)
DelegationEntered the root in 2015; general availability from 2018
Intended categoryApplications, software products and digital tools; open to any applicant.
Registration RulesApplicant and spelling requirements
Application reference
Property.app requirement
Eligible applicantsIndividuals and organisations may apply; no special industry status is required.
How names are assignedAn available spelling is awarded to the first successful application; reserved names remain excluded.
Permitted durationThe registry accepts periods of one through ten years. Confirm which options Truehost offers for the selected order.
Label lengthTypically 1–63 characters for the portion before .app, subject to registry technical limits.
Character setBasic Latin letters, decimal digits and permitted hyphens; leading or trailing hyphens are excluded.
IDN supportSupported where offered by the registry and registrar; confirm availability at the time of order.
CapitalisationChanging letter case does not create a different registration.
Other suffixesA purchase covers this ending only; matching names under other endings require additional orders.
DNS & Registry ServicesTechnical configuration and disclosure
DNS configuration reference
Property.app requirement
HTTPS requirementMandatory. .app is on the HSTS preload list; browsers require a valid SSL certificate for the site to load.
DNSSECSupported when your DNS host supplies compatible signing and DS records.
Nameserver allowanceMultiple nameserver entries are permitted within registry technical limits.
Registrant disclosureSubject to applicable privacy and registry policies; many registrars offer WHOIS privacy where available.
Registration lookupQuery technical registration details through RDAP services provided by the registry and registrars.
Lifecycle & ProtectionDeadlines and complaint handling
Recovery reference
Property.app requirement
Renewal deadlineRenew before expiry. Grace and redemption periods follow standard ICANN and registry rules; exact windows are confirmed by the registrar.
Disputed registrationsAllegations of abusive registration may be handled under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and URS.

Protect a working address

What Happens If .app Expires?

An expired address can interrupt more than a website: support forms, documentation links and user messages may all depend on it. Arrange renewal before the end date. The registry’s recovery window is a final chance, not a planned renewal method.

01Resolving

Active

Confirm that payment arrangements and contact details remain usable while the registration is current.

02Action due

Renewal Due

The displayed renewal charge is TSh 55,406. Complete payment early, especially if approval from another person is required.

03Grace period

Expired

During the initial grace window after expiry the address may still resolve. Act at once rather than treating continued service as proof of renewal.

04Redemption

Recovery window

Once suspension begins, connected services stop. Recovery may still be possible for a limited time and can involve extra fees.

05Released

Cancelled

After the recovery window closes the unrenewed name is scheduled for release. Another party may then register it; recovery is no longer assured.

Select a registration period

Plan Beyond the First Year

Compare the full price for each available term. Search for your name, then choose the registration period during checkout.

Current catalogue prices. Savings compare the total with one year of registration plus annual renewals at today’s rates. Future renewal rates may change. Only available priced terms are listed.
TermTotal priceSavings vs annual renewalAction
1 yearTSh 29,718No savingSearch domains
2 yearsTSh 85,124No savingSearch domains
3 yearsTSh 140,530No savingSearch domains
4 yearsTSh 195,936No savingSearch domains
5 yearsTSh 251,342No savingSearch domains

Select your term in checkout. Domain availability, applicable promotions, premium-name pricing and taxes are confirmed there.

Change registrar without renaming

Already Hold a .app Domain?

You can switch the registrar without selecting a new product address. Prepare account access and DNS details first, then follow the standard transfer process. Registrar transfer and website migration remain separate tasks.

Transfer — TSh 54,054
  1. 01

    Prepare account access

    Locate the current registrar login and confirm who is authorised to request changes. Keep a record of the working DNS configuration.

  2. 02

    Start the receiving order

    Begin a Truehost transfer for the exact .app spelling and obtain the instructions for accepting it.

  3. 03

    Finish the transfer steps

    Follow the authorisation process from the current registrar and Truehost. Confirm that existing website and mail destinations remain correct after the handover.

Questions before you decide

.app Domain FAQs

Practical answers for product teams and developers choosing an address, connecting services or moving an existing registration.

Is .app restricted to software companies?

No. Any individual or organisation may hold a .app registration. There is no industry or developer verification. The applicant must still supply accurate details and meet the registry’s terms.

Why does my .app site need HTTPS?

.app domains are on the HSTS preload list. Browsers will only load the site over a secure connection. You must install a valid SSL certificate before the site will work for visitors.

Does the first-year price continue every year?

Not necessarily. The registration figure is 11.43 USD; the separate renewal figure is TSh 55,406. Plan ongoing costs from the renewal amount and review the payable total before each order.

Does .app improve search rankings?

No ending guarantees a ranking position. Choose an address that fits your product, then focus on useful content, a usable site and a clear description of the application. The domain should support that work, not replace it.

Can I register the name before the site is finished?

Yes. You can secure an available registration while the site is still being planned. Keep contact details and renewal arrangements up to date, and connect hosting and an SSL certificate when you have pages ready to publish.

Does registration include a working email inbox?

No hosted mailbox is created simply by registering an address. Choose a mailbox product if you need to send and receive product email; a forwarding feature serves a different purpose and routes messages into an existing inbox.

Must website and email use the same provider?

No. Your website can use one compatible platform and your mail another. Apply each provider’s DNS instructions carefully so a website change does not unintentionally interrupt incoming messages.

Can I keep .app indefinitely?

You can retain the registration by renewing it while eligible and complying with the applicable terms. It is not a one-time permanent purchase. The registry allows durations up to ten years; the options offered in your order appear at checkout.

What if my preferred product name is already taken?

Try a clear, relevant variation that people can remember, or consider a different ending. Avoid a confusing imitation of another product. Do not assume that an inactive-looking website means the registration is available to buy.

Should a matching .dev point to the same website?

If you control both registrations, you can choose a primary address and configure the other to redirect there. Buying .app does not automatically give you .dev; check and acquire the matching registration separately if it matters to your product.

Why must registration details stay accurate?

The registry or registrar may need to contact you about the registration. Outdated details can make validation, account recovery and urgent notices harder to handle. Update them when your organisation moves, changes ownership or replaces its contact inbox.

Is transferring a .app domain the same as moving hosting?

No. A registrar transfer changes who administers the registration. Website files, databases and mailboxes may remain where they are. If you also want new hosting, plan that migration separately and coordinate any DNS changes.

Can I recover a .app after services stop?

Possibly, if the registration is still inside the registry’s recovery window. Contact the registrar promptly once expiry is noticed; once the name is fully released, recovery is no longer guaranteed and another party may register it.

Choose the address your product will use

Ready for Your .app Domain?

Search your preferred spelling now. Review availability, the registration charge and your chosen term before placing the order. Remember that HTTPS will be required for the site to load.

Secure by defaultClear renewal costsFlexible connections